Redesign for Shopify Plus brand
We worked with a popular European skincare brand to redesign their website and increase their sales.
![](https://assets-global.website-files.com/615f2dd1087f14c79ac0abe7/639b81a34fb1b0ee1b13e26d_ina-home-crop.png)
Background:
Ina Essentials is a Shopify Plus brand selling in 25+ countries. They offer a range of skin care products and have developed a customer base that loves their brand and products.
The Problem:
Despite Ina’s growing success, their outdated website design was a big bottleneck to sales.
Ina did not have any in-house team members experienced in UX, development or conversion optimization, so they sought an outside partner to update their website.
How we worked together:
- We initially ran through all of Ina’s existing data and analytics to identify the biggest conversion drop-offs
- We also spoke with their team members to understand their level of knowledge of Shopify so that we could prepare a solution they can efficiently work with
- We ran regular check-ins with their team to go through the progress and explain why we’re doing what we’re doing in the redesign
Main issues discovered:
- Ina’s website had a poor homepage, offering a huge range of products but with little guidance and categorization.
- They had been using the same creatives and product photography for over 2 years, which did not visually stimulate users into being as excited about the product as possible
- The product page above-fold section was organized well, however lacked a lot of brand and product specific information after the fold.
- Ina used a lot of apps for additional functionalities, which slowed down their website
What we have implemented:
- Creating a new store design with a premium theme that matched their updated branding and designed based on the finding from the analytics
- The new theme used features that replaced the need to use apps that were slowing down their website
- We worked with a photography partner to shoot new creatives for use in their new website
- We have performed speed optimization on the new website to improve UX and SEO
Main results:
- 30% increase in Ina’s average order value 1 month after launching the redesign website
- Rebranded and user-friendly design
- Site speed increased by 100%
New Home Page
![](https://assets-global.website-files.com/615f2dd1087f14c79ac0abe7/639b84b95f5bba63e1a29832_ina-home%20(1).png)
New Product Page
![](https://assets-global.website-files.com/615f2dd1087f14c79ac0abe7/639b8641657ca79f24c028eb_screencapture-inaessentials-products-bio-lavandulova-voda-200ml-2022-12-15-22_34_38%20(2).png)
Latets work
Our Portfolio
We work with our clients to deliver creative solutions that drive engagement.
Background:
Ina Essentials is a Shopify Plus brand selling in 25+ countries. They offer a range of skin care products and have developed a customer base that loves their brand and products.
The Problem:
Despite Ina’s growing success, their outdated website design was a big bottleneck to sales.
Ina did not have any in-house team members experienced in UX, development or conversion optimization, so they sought an outside partner to update their website.
How we worked together:
- We initially ran through all of Ina’s existing data and analytics to identify the biggest conversion drop-offs
- We also spoke with their team members to understand their level of knowledge of Shopify so that we could prepare a solution they can efficiently work with
- We ran regular check-ins with their team to go through the progress and explain why we’re doing what we’re doing in the redesign
Main issues discovered:
- Ina’s website had a poor homepage, offering a huge range of products but with little guidance and categorization.
- They had been using the same creatives and product photography for over 2 years, which did not visually stimulate users into being as excited about the product as possible
- The product page above-fold section was organized well, however lacked a lot of brand and product specific information after the fold.
- Ina used a lot of apps for additional functionalities, which slowed down their website
What we have implemented:
- Creating a new store design with a premium theme that matched their updated branding and designed based on the finding from the analytics
- The new theme used features that replaced the need to use apps that were slowing down their website
- We worked with a photography partner to shoot new creatives for use in their new website
- We have performed speed optimization on the new website to improve UX and SEO
Main results:
- 30% increase in Ina’s average order value 1 month after launching the redesign website
- Rebranded and user-friendly design
- Site speed increased by 100%
New Home Page
![](https://assets-global.website-files.com/615f2dd1087f14c79ac0abe7/639b84b95f5bba63e1a29832_ina-home%20(1).png)
New Product Page
![](https://assets-global.website-files.com/615f2dd1087f14c79ac0abe7/639b8641657ca79f24c028eb_screencapture-inaessentials-products-bio-lavandulova-voda-200ml-2022-12-15-22_34_38%20(2).png)
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